Prof. Dr. Michael Bosnjak


Prof. Dr. Michael Bosnjak is an Associate Professor at the Free University of Bozen-Bolzano (South Tyrol, Italy), School of Economics and Management. In October 2011, he has been awarded the Isaac Manasseh Meyer Fellowship by the National University of Singapore.

Before joining the Free University of Bozen-Bolzano, he held positions as an Assistant Professor of Consumer Psychology and Research Methods at the University of Mannheim, Germany (2003-2008), as a research associate at GESIS-ZUMA, the Center for Survey Research and Methodology in Mannheim (1998-2003), and as a graduate research assistant at the University of Heidelberg (1997-1998).

Prof. Dr. Bosnjak received his master degree (German: Diplom) in Psychology from the University of Freiburg (Germany) in 1997 with a thesis on Internet-based studies in Psychology. He earned a Ph.D. in Psychology with a dissertation on ´Nonresponse in Web Surveys´ (2002, summa cum laude), and is holding his ´venia legendi´ since 2007, both awarded from the University of Mannheim.

His research interests include: Consumer behavior with a special emphasis on individual differences and self-concept-related/symbolic consumption, marketing research methods (esp. research synthesis/meta-analysis), and survey methodology (esp. Internet-based and mobile data collection methodology).

His recent books include: ´Multivariate Research Strategies´ (edited together with Andre Beauducel, Wolfgang Conrad, Gisela Schönberger, and Dietrich Wagener; 2005, Shaker Publishers),´(Non)Response bei Web-Befragungen´ (Nonresponse in Web surveys; 2002, Shaker Publishers),´Dimensions of Internet Science´ (edited together with Ulf-Dietrich Reips, 2001, Pabst Science Publishers), and ´Online Social Sciences´ (edited together with Bernad Batinic and Ulf-Dietrich Reips, 2002, Hogrefe & Huber Publishers).

Besides various contributions to edited books, his recent peer-reviewed journal articles have been published in: Public Opinion Quarterly, Psychology & Marketing, Journal of Business Research, Journal of Consumer Behaviour, European Journal of Marketing, International Journal of Market Research, Social Science Computer Review, Social Behavior and Personality, Journal of Computer Mediated Communication, Marketing Research Magazine, and International Journal of Management.

 

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