Prof. Dr. Michael Bosnjak is an Associate Professor of Marketing at the Free University of Bozen-Bolzano (South Tyrol, Italy), School of Economics and Management.

Before joining the Free University of Bozen-Bolzano, he held positions as an Assistant Professor of Consumer Psychology and Research Methods at the University of Mannheim, Germany (2003-2008), as a research associate at GESIS-ZUMA, the Center for Survey Research and Methodology in Mannheim (1998-2003), and as a graduate research assistant at the University of Heidelberg (1997-1998).

Prof. Dr. Bosnjak received his masters degree (German: Diplom) in Psychology from the University of Freiburg (Germany) in 1997 with a thesis on Internet-based studies in Psychology. He earned a Ph.D. in Psychology with a dissertation on ´Nonresponse in Web Surveys´ (2002, summa cum laude), and is holding his ´venia legendi´ since 2007, both awarded from the University of Mannheim.

Prof. Dr. Bosnjak is a founding member of the German Online Research Association (DGOF), member of the American Association for Public Opinion Research (AAPOR), Association for Consumer Research (ACR), European Association of Personality Psychology (EAPP), European Marketing Academy (EMAC), Society for Consumer Psychology (SCP), and the Society for Personality and Social Psychology (SPSP). His research interests include: consumer behavior with a special emphasis on individual differences and self-concept-related/symbolic consumption, and marketing research methods, especially Internet-based data collection methodology and research synthesis/meta-analysis.

His recent books include: ´Multivariate Research Strategies´ (edited together with Andre Beauducel, Wolfgang Conrad, Gisela Schönberger, and Dietrich Wagener; 2005, Shaker Publishers),´(Non)Response bei Web-Befragungen´ (Nonresponse in Web surveys; 2002, Shaker Publishers),´Dimensions of Internet Science´ (edited together with Ulf-Dietrich Reips, 2001, Pabst Science Publishers), and ´Online Social Sciences´ (edited together with Bernad Batinic and Ulf-Dietrich Reips, 2002, Hogrefe & Huber Publishers).

Besides various contributions to edited books, his recent peer-reviewed journal articles have been published in: Public Opinion Quarterly, Psychology & Marketing, Journal of Business Research, Journal of Consumer Behaviour, European Journal of Marketing, International Journal of Market Research, Social Science Computer Review, Social Behavior and Personality, Journal of Computer Mediated Communication, Marketing Research Magazine, and International Journal of Management.